Thanking the Respondent

A very important thing to remember when designing your questionnaire, is that you are asking for the respondent to fill it out for free (unless you pay/ give out a free gift). You cannot forget the "nuisance factor" on the respondent and the fact that they spent their own time helping you to gather information to help your business. It is therefore very important to make sure that the questionnaire is easy to fill out, will not take longer than stated at the start (do not say it will take 5 minutes if it will take 15) and that it includes a written thank you expressing your appreciation for them taking the time out of their day to help you out.