Surveys are a popular method for companies or individuals to collect useful data from a customer/consumer which they can then use to some benefit. E.g A company can use a survey to determine which of its services are the best and which need improving.
There are many types of surveys some of which are listed below:
Face to Face Interviews: Are the most costly and time consuming of surveys but can generate good results as the interviewer can "dig deeper" when asking the client questions.
Phone Interviews: Are very cheap and quick, they can gain good results but more often than not the recipient won’t be eager to take the survey and therefore may give dishonest answers to get the interviewer off the phone.
Written Questionnaires: Are cheap and many questionnaires can be sent out at once, however although the fact that written questionnaires allow the recipient to remain anonymous, the response rate is likely to be low as alot of people just discard questionnaires as junk.
If anyonelse has taken part in any form of a survey i would be interested to hear your views.